Posted on March 4, 2013 at 8:11 am

With more than 15 years experience as an industry leader managing high profile AFL and international talent, ESP brings a wealth of knowledge and expertise to the emerging world of cricket management.

ESP’s foray into cricket management didn’t happen overnight. An extensive research and development plan was put in place over a three-year period where ESP engaged with current Test players, leading cricket officials, past players, coaches and the media industry to gain a comprehensive understanding of the overall cricket landscape.

ESP Associate Director, Tony Box, who has successfully managed the careers of some of Australia’s best sporting talent, said the acquisition of experienced cricket manager, Gerard Sholly, was an important step in the establishment of ESP Cricket.

“Gerard Sholly is a trusted advisor of several leading cricketers and is well known within the cricket industry. Both the guidance he has provided and the relationships he has developed with several of Australia’s best cricketers was important to us in identifying a partner for our cricket business.  It was always extremely important to us that we had sound cricket management experience in the business from day one.”

With offices in the UK, Melbourne, Sydney, Adelaide, and now Perth, ESP has a strong support network spanning far and wide. In addition to traditional player management services a dedicated cricket management team  ensures players have exposure to legal advice, PR and marketing services, social media support and licensing experts.

Former English County Cricketer, Phil Weston, will head up ESP’s UK cricket management business. Weston’s career spanned 17 years and included stints with Gloucestershire, Derby, and Worcestershire before he took up a role within the banking industry managing the finances of some of the UK’s most prominent athletes. “Phil’s passion for our holistic management model and his experience in both working with athletes and having come from a professional cricket background himself make him an ideal candidate to lead our business within the UK.”

“Without doubt the needs of the modern cricketer have changed and as such they require an astute management team with core competencies in both on and off field management,” said ESP CEO, Craig Kelly.

“We have working management models within our business which we’ve taken learning’s from before establishing our cricket business. We understand cricket management is a different beast so we have brought in essential cricket knowledge and experience to help us hit the ground running. Our aim is to be the number one cricket management business in both Australia and the UK.” Kelly said.