ESP Merchandise

ESP Merchandise are specialists in creating licensed merchandise that traverses many platforms, from traditional retail offerings to media activations and promotional premiums. Having been in the memorabilia and collectibles business since 1997, ESP Merchandise have been recognised globally through numerous awards and have consulted to many sporting governing bodies and managers on merchandising strategies.

Our Product Offerings

Memorabilia and Collectables

ESP Merchandise is responsible for creating world-class memorabilia and collectibles as well as a diverse range of paper products and stationary. We pride ourself on being a leader in developing, designing and creating quality products that hold genuine value for the collector and fan alike.

We have managed limited edition programs for a number of major sporting and corporate organisations including the AFL, Cricket Australia, the AOC, Coca Cola, HRT, the NRL, the ARU, 2006 Commonwealth Games and the Bradman Foundation.

ESP Merchandise has been a Memorabilia and Paper Partner of the AFL since 1998, offering its expertise in planning and servicing the needs of the  AFL Clubs and more traditional retail channels. ESP is the exclusive provider of AFL Grand Final and Brownlow Product.  This centralised model has enabled the AFL Memorabilia brand to become one of the strongest memorabilia – collectable brand in the Australian market.

ESP Merchandise is proud to have partnered with Fuji to deliver the ultimate poster experience, where fans can create their own poster of their sporting hero. For all your poster needs, please visit us at http://www.createaposter.com.au/

We are proud to announce the launch of the first ever AFL Premiership Coin, understood to be the first in history, which has been released under ESP Merchandises’ AFL licence in conjunction with the Royal Australian Mint. The release includes three types of limited edition coins all being legal tender, uncirculating and struck by the Royal Australian Mint.

• $1 base metal coin featuring Premiership Cup. Only 15,000 available via Australia Post as a coin and cover product.

• $1 base metal coin featuring 2012 AFL Premiership winning team , the Sydney Swans and Premiership Cup. Only 15,000 available.
• $1 one ounce silver proof coin with 2012 AFL Premiership winning team, the Sydney Swans and Premiership Cup, along with replica premiership medallion and premiership cup in mahogany box. 5,000 available from selected retail outlets including the Royal Australian Mint.

Trading Cards

ESP Merchandise is the exclusive provider of NRL Trading and Game Cards from the 2013 season. This range of product is a stalwart in the collectibles industry and ESP Merchandise is excited to be the guardian of such a revered category. Our first product offering, “Limited Edition Representative Trading Cards”  was released in September, 2012, and featured  signed jersey cards and double signature cards.

Current Releases:

NRL Traders – March, 2013 saw the release of the 2013 NRL Official Trading Cards, NRL Traders!

The 2013 NRL Traders collection includes exclusive signature ‘Legends’ cards, with Rugby League ‘Immortals’ John Raper and Andrew Johns both signing exclusive cards for the collection.

The 2013 collection also features:

• Exclusive player profiles on the back of each card
• Premiership cards – featuring premiership winning teams from 1998-2012
• Parallel cards – featuring the NRL’s top players
• 2012 Chart Toppers – including Benji Marshall, Brett Morris and Ben Barba
• 2013 Young Guns – all signature cards including George Burgess and Jorge Taufua
• 2012 Retirements – including Nathan Hindmarsh and Petero Civoniceva

Each pack includes 12 cards and will retail for $3.99 (with the official album available for $24.95).

Traders are available from 7-Eleven, Caltex Woolworths, Coles Express stores and Leading Newsagencies and online at www.nrl.com and www.popcultcha.com

Game Cards: ESP is proud to announce the release of the NRL Game Card, NRL Powerplay. This set is not just a collection, but a game that can be played by all NRL fans! As part of the experience, log on to  www.nrlpowerplay.com where you can power up your cards and play online.

NRL is also available from 7-Eleven, Caltex Woolworths, Coles Express stores and Leading Newsagencies and online at www.nrl.com and www.popcultcha.com

For a full list of stockists contact info@elitesports.com.au.

To download the ratios of each collection, click on the following link.

Promotions.

ESP Merchandise has over 14 years experience both in Australia and internationally in assisting clients in meeting their objectives through activating consumer promotions.

We have been extremely successful in creating, producing and implementing mass market licensed sports and entertainment consumer promotions and loyalty programs in Australia, New Zealand, USA, Canada, Japan, China and the UK. Some of the licensors we have worked with are the AFL, NRL, CA, AOC, BOCOG, Warner Bros. 20th Century Fox, Lucas Films and New Line Cinema.

ESP Merchandise drives programs from their initial conceptual stage through to logistical planning and marketing strategy as well as final evaluation. As a result, end customers, media, clients, licensing, and retail partners all benefit from the promotional campaigns we create.

Branded Merchandise and Membership Programs

ESP Merchandise specialise in the creation of  branded merchandise as loyalty rewards. ESP Merchandise works with a large number of sporting organisations and corporates to develop cost-effective membership and reward packs. With direct sourcing both locally and internationally, we can meet any of your needs.

Our Services

Key services provided by ESP Merchandise are:

• Intellectual property management and protection
• Creation, production & implementation of mass market consumer promotions
• Direct product sourcing, product development and supply from factories in Asia and Australia
• Creation of world class memorabilia programs for the AFL
• Creation & sale of licenced paper products for the AFL
• Creation & sale of Trading Cards and Game Cards for the NRL
• Development of branded premiums and membership/loyalty product